Appealing to International Buyers
How you can make your property more appealing to International Buyers? Want to Buy a Home? Search All Homes Want to Sell a Home? Get a Home Value Report Right now in the Portland Metro and SW Washington areas, there is a huge influx of International Buyers looking at properties. We typically see perspective buyers coming from East Asia, as opposed to Europe. This is primarily due to our West Coast location and travel times. Especially with perspective Asian buyers, colors in a home are very important. Within some East Asian cultures, white can often symbolize death, and red can mean joyous or fortunate. Therefore, being mindful of colors like these in marketing materials, branding and home decor is important and should be kept in mind. Another example is in Chinese Culture, the number 8 signifies fortune and good luck. So we’re seeing realtors often pricing homes with a number of 8’s in the price. A million dollar home could be listed for $988...